Before we jump off to the phenomenon that has found its place in every company’s to-do list, we must first understand what is content writing. In layman’s terms, content writing is drafting engaging content to communicate a company’s message to the target and potential audiences. It’s about cultivating meaningful relationships with your readers so that they develop a keen interest in your company. The development of such interest can lead to them buying the company’s products and services.
Content writing includes a lot of different areas some of which are listed below –
- Blogs and articles
- Infographics
- Videos
- Podcasts
- Social media posts
- Emails
And the list goes on and on. But the items mentioned in the above list form the main part of content writing.
One of the objectives behind writing good quality content is to increase website traffic. This increased website traffic often translates into sales. And the key to good content is to base it around the audience while staying true to the company objectives. The content should not only stand out with the readers but should also help in earning revenue for the company.
A common thought that often comes to people’s minds is why do we need content writing? Why invest a company’s time, and resources into mere words instead of using that to increase the company’s profits and sales? Well, we have a bunch of reasons to convince you why content writing is important in this digital world.
Informative and Attractive Website Content
Simply having a “.com” is not enough. A website acts as a brochure for the company. So, it is important that it gives away the right information about the company in a way that grabs the audience’s attention. Here content writing comes in handy as it fills the website with information about the company and its offerings.
Moreover, the website can also contain blogs and articles that might interest the customers. These blogs can be related to the industry the company operates in. It helps in keeping the website engaging and interesting all while being relevant.
Dynamic Content and Satisfied Readers
The world that we live in today is extremely dynamic. This ever-changing nature has affected not only the company but also the world of our target audiences. It becomes crucially important for a company to have content that is well updated and suits the needs of the readers.
Content writing can help your website stay up to date with what is going on and give the readers what they want. Moreover, by giving the readers the information they came looking for, we can develop a dedicated audience for the company.
Improved SEO Through Content Writing
You might already have an attractive and updated website, but is it reaching the target and potential audiences? Content writing can ensure that through Search Engine Optimization (SEO), which involves using keywords that can be caught by search engines.
As a result, your website reaches a greater audience and makes more people aware of your company and its offerings. By having SEO-rich content, your company website will get closer to being in the top search engine rankings. Wondering how this would benefit your company? Check out the following point.
Increased Website Traffic and Sales
A website with SEO-rich content would result in more people clicking onto your website. This increased website traffic means that your company name has touched the memory of a large audience, including both current and potential customers.
Therefore, the chances of your company increasing its revenue increases as those potential customers can turn into definite sales and revenue. Thus in simple terms, more people connecting with your company and more sales can be ensured by content writing.
Audience Retention Through Quality Content
While website traffic is important so is the amount of time a customer spends on your website. Interesting, relevant, and engaging content ensures that the reader spends considerable time on the website. Content writing can help build relevant content that your target audience connects with.
As a result, more time is spent by the readers on your website. This helps in creating a lasting impression of the company in readers’ minds. This increased audience retention is nothing but potential sales which can be converted into more revenue for the company.
Increased Social Media Traction
In this digital era, websites are not the only way to connect with audiences. We have many other social media platforms that ensure a wider reach in the customer pool. Thus, it is necessary for a company to maintain an equally attractive and engaging presence on its social media handles.
Content writing helps by coming up with content for all the different social media platforms. It can be in any format such as stories, posts, videos, captions, and live sessions. As a result, there is increased traffic on the social media handles of the company.
2021 is the start of a new decade and to be precise, the start of a digital decade. And content plays an important role in the digital world. The compelling points made above make it clear how important content writing is in the current world.
All the ways that content writing helps a company lead to one end result, i.e., increasing sales and thus increasing revenue. So instead of taking content writing as an unnecessary expense, companies should start taking it as an important strategy to help with the main objective of any business establishment which is to earn profits.
