Are you planning to attract funding for your business idea? If yes, then the most effective way is by creating an impressive pitch deck that engages the investors with your idea. For creating the pitch deck you must know about what to include in your pitch deck.
In case you don’t know about what a pitch deck is, then you can always refer to our comprehensive guide on what a pitch deck is.
A solid pitch deck is critical to raising money. The key goal of the deck is to get to the next step. It is important to mention all the right and required things there.
We are sharing with you the formula for what you should include in your pitch deck. So let’s jump in and know more.
What Is a Pitch Deck?
A pitch deck, also known as a slide deck or a deck for a start-up is a document/presentation. It provides a comprehensive overview of your business idea and proposal. The pitch deck document that you make must cover the key points about your business plan, the products, and the services that you offer.
In case you don’t know about what a pitch deck is, then you can always refer to our comprehensive guide on what a pitch deck is.
A solid pitch deck is critical to raising money. The key goal of the deck is to get to the next step. It is important to mention all the right and required things there.
What Should You Include in a Pitch Deck?
Every pitch deck is unique in itself and should offer a unique proposition to potential investors. You need to know and learn the fundamentals of all the points that are specifically the keys to a successful pitch deck presentation. Here are a few things that you should include in your slide deck presentation-
1. Introduction about your vision and mission:– Firstly what you should do in the foremost slide is introduce your pitch deck, business idea, vision, and mission. It should be a quick one or two-sentence overview of the business and the unique selling proposition that you provide.
Moreover, the best way to use this slide is to keep the information in a short tweet. Thereafter if possible, align it with the proposition of another company.
For example; We are Netflix for snacks.
2. Problem which you are keen to resolve:-The pitch you present must have a categorical mention about the underlying problem that you are trying to resolve. If you ain’t providing a solution to a problem, you must have to climb a real long ladder.
In the pitch deck, you should use the slide to mention the problem and the solution that you are offering. It should try to tell a relatable story when you are defining the problem.
3. Analysis of Target Market: The purpose of this slide for you to add to the presentation is to provide an analysis of your target market. It should be used to expand on the idea of who is the ideal customer along with the numbers. Furthermore, there should be a thorough analysis of the total market size and position of your organization therein.
This slide should communicate the story about the scope and scale of the problem you are solving, the investors must want to see about the very specific and reachable market. The more specific you are, the more realistic your pitch will be.
4. Proposed solution to the problem:-Here in this slide, you must pitch in the solution that you are offering with your product. The slide should state how your business idea would propose to solve the problem that your target market is facing.
One of the best ways to relay this information is through a narrative approach. It is ideal to provide real testimonials of customers that have used your product or services. A quick tip for you is to try using pictures for depiction because a picture is worth a thousand words.
5. Orientation of Business model:– For your business idea to flourish, you will always have a plan that will guide you and guide future growth. In this slide, you will mention the very business plan and how it would make money.
The orientation of the business plan would orient your investors about how your company will leverage the market condition. In addition, you can also create a competitor comparison chart and how you are better than them.
6. Description of the financial requirements and revenue model:- In the first place the pitch deck that you have created has to serve the purpose of attracting finance for your business plan. Additionally, the investors would like to know about the profit and loss statement and cash flow forecast.
Thus in this slide, you will have to mention the company’s financial health and revenue model. The best way to do this is through infographics, such as pie charts or bar graphs. It will be more effective in presenting the information than listing numbers.
This is some information that you should specifically add to your pitch deck. We are sure that this information will help you create the perfect pitch deck slides and attract your desired funding. Wishing you all the best!
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