Were you looking for better ways to manage content and came across the term “Content Management System”? Do you wish to have more clarity on this topic?
If you are wondering what it is and how it works, then you have come across the right page. By the end of this blog, you’ll understand everything you need to know about Content Management Systems.
What is Content Management System?
A Content Management System is a tool or software that allows its users to create, edit and manage digital content for their website. It eliminates the need for superior technical knowledge to handle digital content.
This allows them to create and manage websites without engaging in technical coding. Moreover, it helps you implement a comprehensive content marketing strategy.
The Content Management System consists of two core elements – Content Management Application (CMA) and Content Delivery Application (CDA).
Content Management Application is the part that allows users to create, edit, manage and modify the content without any technical difficulties. At the same time, Content Delivery Application manages the back-end operations by taking the content and making it visible on the website.
How does the Content Management System work?
Any website has 2 parts – the front-end and the back-end. The front-end is the part that the users see in their browsers such as blogs and images. Whereas the back-end stores all the databases and technicalities of the website.
Earlier one had to manually upload the content on a web server which would later push it from the back-end to the front-end. The advent of Content Management Systems streamlined the process and made content uploading and management an easier task.
There are many easy-to-handle features available depending on the system you are using. This results in creating more interesting content. For example, in WordPress, the interface looks a bit like Microsoft Word, making it a lot more familiar.
Advantages of Content Management System
The biggest advantage of having a Content Management System is that it makes handling digital content much simpler. There are many other advantages such as –
Easy to use
This is one of the most important reasons to implement Content Management System for managing digital content. As mentioned earlier, it has simplified the process of content management.
With Content Management System the need for technical knowledge to upload and manage content got eliminated. This makes it easier for content creators to focus on their actual job rather than worrying about technical difficulties.
Allows multiple users
Usually, there’s a whole team of content creators working for a company. It makes it easier for them to work simultaneously by allowing multiple users to work simultaneously.
This saves a lot of time as the responsibility of uploading content shifts on the shoulders of the whole team and not a single person. The content can be also seen and modified by other members of the team in the draft mode before it is uploaded.
Convenient content management
This is one of the obvious advantages. Content management is not just about publishing content but removing content that is out of date. This has become much simpler with Content Management System.
The status of various content is clearly visible which helps in better management of content. Easy integration of marketing strategies is possible with planned and well-managed content.
Improves site maintenance
Earlier, making changes on the site without disrupting the overall functioning of the website was difficult. But with Content Management System, you can make changes to the site without breaking the actual site.
Now you can make changes on a single dashboard, and the updates are established throughout the site. This ensures the smooth functioning of your website.
Various Content Management Systems
There are many Content Management System platforms in the market offering a variety of features coupled with a wide range of flexibility.
The most popular Content Management System platforms are WordPress, Joomla, and Drupal. Together these 3 platforms hold more than 70% of the market share. Out of these, WordPress occupies the highest popularity of nearly 60%.
WordPress
This system tops the list with one of the largest market shares in the industry. WordPress was originally used to aid the blogging process but now can be used to create any type of website.
It is easy to use and customizable, thus providing a top-notch experience when it comes to content management. No wonder WordPress is one of the most used platforms for managing content.
Joomla
Joomla is also one of the most sought-after Content Management System platforms. But this platform is more suitable for experienced website builders. It is ideal for those websites which aren’t solely based on text content.
It also provides advanced user management options. To top it all off, Joomla is multi-lingual. This means that you can add more languages to the website without using any extra plugins or extensions.
Drupal
Though Drupal lags behind WordPress and Joomla in terms of market share, it is one of the notable Content Management System platforms. It is considered a more secure platform than its competitors.
Just like Joomla, Drupal can handle multi-lingual sites and gives you a high degree of control over users. But it is not an ideal choice for website making if you aren’t familiar with some coding languages like HTML and CSS.
How to choose the right Content Management System?
There is no straightforward answer as choosing the right Content Management System platform depends on a lot of factors. You should start by comparing the features that various other platforms provide.
Also, you should look at the various costs involved and your budget for the whole project. Moreover, you should look for the skill sets required to operate the platform. How easy is it to use the system? Would it require any other special skills to operate?
Another important thing to keep in mind is the security provided by these platforms. You would want a platform that provides security of your data against future thefts.
You should compare these few things with your requirement and then select the system which best suits those needs. The right platform is the one that is well-equipped to meet the varied requirements of your business and is under your budget.
Summary
Content management has become important for the success of your business. Content Management System equips you to focus more on content creation and management than coding. Not only is it easy to use, but it paves the way for better content and site management.
There are a lot of Content Management System platforms to choose from. But you should go for the platform that fulfills all the needs of your business. More importantly, the platform that suits your budget along with fulfilling your content management needs.
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